Jessi Baker is a Designer & Technologist exploring concepts for the future of the Internet and the evolution of Branding and Brand Behaviour. She works as an Interaction Design Creative + Technology Strategist as part of global advertising...
Liam Bannon at Interact, blogged by Florian Michahell
In his Mobile Internet of Things Blog, Florian Michahelles writes "Liam Bannon commented on how industry has changed, he gave the example of a senior executive who has changed his instructions from "evaluate" (something the company has developed) over "develop" and "explore" to "come up with something interesting". Liam outlined herewith a clear shift from industry-driven to user-driven research."He goes on to say:
"Then Liam jumped back to the previous topic of ambient intelligence and gave some good counter-examples of the stupid user always being supported by technology: user-generated content and open-source software just show the opposite, how the skilled users spread their ideas and collaborate through technology. Human agency and technnologies have to come together. He referred to the Mc Namara-fallacy:
The first step is to measure whatever can be easily measured. This is OK as far as it goes. The second step is to disregard that which can't be easily measured or to give it an arbitrary quantitative value. This is artificial and misleading. The third step is to presume that what can't be measured easily really isn't important. This is blindness. The fourth step is to say that what can't be easily measured really doesn't exist. This is suicide.
I find this a quite remarkable counter-position towards high-resolution management."