Daniel Lux is CEO of Seluxit with end-to-end IoT expertise from device to cloud to app. Born in Germany, educated in the Netherlands, and residing in Denmark, Daniel's outlook is distinctively international. The international outlook is reflected both in his company makeup and his customer base, which includes German Gardena, member of the Swedish Husqvarna Group as well as the German utility giant Innogy / RWE, for whom Seluxit was instrumental in creating the Lemonbeat wireless protocol. Daniel has also been instrumental in driving standards throughout his career and author of several patents. Aside from extensive technical expertise and attention to detail down the stack, Daniel is especially engaged with high-level IoT concerns such as security policies and device interoperability. Daniel participates actively on these topics in the W3C and IETF, where Daniel is a member of the IoT Directorate.