Sergio is a long time creative thinker. Like many, he grew up an insatiable and curious tinkerer. He couldn’t help but take things apart and put them back together. Maybe not always in the same way! Professionally, Sergio began his digital career in the late 1990’s, early 2000’s. Along the way, he has seen an enormous evolution in the digital experiences that can now be introduced to users of all kinds. His latest curiosity brings him to the Internet of Things; hoping to work closely with developers as the technology matures. With an eye towards the user experience, and the aesthetic realization of these ideas, Sergio is determined to be instrumental in helping to define the best/most inspirational approaches that will set the standard for all end user interactivity’s.