Handbag with a passport

Column by Ann for De Tijd : Handbag with a passport

The fashion industry grapples with numerous challenges, but technology offers a pathway to addressing these issues.
May 12, 2023, De Tijd

“For many, fashion stands as a cornerstone of their identity. Ever-evolving trends serve as mirrors reflecting societal changes, nurturing the dreams of many. Within its realm thrives a community brimming with passionate individuals, wielding creativity and beauty as their tools.

Regrettably, a darker underbelly exists – rampant overconsumption, hazardous materials, and exploitative production practices. This somber reality has propelled the industry toward a sustainability crusade spanning several years. Urgent recalibration is imperative, as underscored by the words of British fashion luminary, Vivienne Westwood: “Buy less, choose well, make it last.””