“Gothenburg, Sweden – November 21, 2025: According to a new research report from the IoT analyst firm Berg Insight, the number of active consumer asset tracking devices in Europe and North America reached 15.0 million at the end of 2024. Growing at a CAGR of 15.4 percent, the number of units in active use is estimated to reach 30.7 million units by the end of 2029. The market value is during the same period forecasted to grow from € 2.0 billion in 2024 to € 4.1 billion in 2029. Consumer asset tracking solutions utilising wireless wide area networks such as cellular, satellite, LoRa or Sigfox can be divided into four main categories based on asset type – family and child tracking, pet tracking, vehicle tracking and general asset tracking. The vehicle category can be further divided into cars; motorcycles and mopeds; bicycles; caravans and motor caravans; leisure boats; and other consumer vehicles including ATVs and snowmobiles. The general asset tracking segment includes any type of asset, such as bags and luggage, keys, wallets, clothes, electronics, tools and sports equipment.
Leading providers of family and child tracking products and services include Smartcom Mobility Solutions, Smith Micro Software, Life360, Xplora Technologies and Verizon. The pet tracking market is dominated by Tractive, Fi and Halo. The market for aftermarket car telematics solutions sold to consumers is led by Verizon, Mojio, Tail Light and Agnik in North America and Net4Things, Air and Protectus Technologies (CarLock) in Europe. Leading providers of GPS tracking and vehicle recovery solutions for motorcycles and mopeds in Europe include Datatool (Scorpion Automotive), Mapit IoT, Monimoto, GeoRide and SMT Performances. Providers of tracking solutions developed specifically for leisure boats include Sensar Marine, NorthTracker, Sentinel Marine Solutions, Sense4Boat, Sailsense Analytics, Siren Marine and Faria Beede. The market for GPS trackers for electric bicycles is growing. The market is today led by European companies such as IoT Venture, PowUnity, Haveltec, BikeFinder and Tracefy. Trackimo, Invoxia and LandAirSea are examples of leading providers of general-purpose tracking devices.
“The total addressable market for consumer asset tracking solutions is large and the current penetration rate is very low in all segments”, says Filip Andersson, IoT Analyst at Berg Insight. The market is still in an early phase and very few companies have emerged as clear market leaders in specific asset tracking market segments in Europe or North America. Technological advancements in battery capacity, processor power and network technology will continuously enable better solutions at lower price points. “Several tracking vendors that have utilised traditional cellular networks are now developing next-generation tracking solutions based on LPWA technologies”, continues Mr. Andersson. As most other sectors, the consumer asset tracking market is now affected by the widespread implementation of Artificial Intelligence (AI) in various ways. “It is believed that improvements and integration of AI during the coming years will lead to new value-added features for customers in all segments of consumer asset tracking”, concluded Mr. Andersson.”
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