RvK: Understanding the daily operating of our digitalised economy as a Cyber Physical System, illuminates a specific challenge which our current governance framework fails to acknowledge – let alone regulate. The combined synthetic data flows of IoT/Big Data/blockchain will make feed new entities autonomous decision-making consisting of different qualities taken from the former three groupsThe ripple effects of it cannot be addressed unless the virtual locus of decision is treated as if a separate identity . The most important feature of this approach is that identity becomes an activity dispersed over and managed by the 1. person and his or her attributes profile, 2. object, machine or robot that performs the service and 3. the enabling connectivity harnessed in an architecture. Unlike the last decades of austerity and crisis management, this value layer is immensely rich and abundant, but only if it is under proper and responsible control.