Chips
In 25 years the energy loss in the city of Delhi went from 50 to 5 percent. A tremendous achievement. Physical AI performs similar positive changes in vital sectors like energy, water, connectivity, and supporting resilience much faster. Technology is not the problem. Governance, integrated investment and productive use cases are much more important. The chip is never an end in itself, it is a beginning. Without proper use cases and fast development cycles, in short without strong vision – research fails to be productive. “Only five percent of the $11 billion CHIPS Act research fund has been allocated.” (Spectrum IEEE October 2026). Europe accounts for less than 1% of global fabless revenues. The European Chips Design Platform will change this.
Physical AI
The first phase of the AI boom was about putting intelligence into software. The next aims to agency into machines. And when that happens, almost every machine around us has the potential to become an AI agent. Unconnected machines make up 70% of the total (factory) equipment. Apart from bringing them online, we will see completely new design and more activity at the edge, moving production closer to home and communities. “A new market is emerging in humanoid robots. And Europe actually has everything it takes: precision gears, bearings, motors, drives. Decades of experience from automotive. A humanoid robot has dozens of joints. Each one needs a motor, a gearbox, bearings, sensors and a controller. According to industry reports, the drive system makes up around a third of the material cost. The car supplier becomes a robotics supplier.” Source
How can we tell this story best?
First we create a meeting space. We bring the best speakers, expert moderators and the best products, architectures and models together. We create meaningful stories and flow fully focused on ROI, new markets and new offerings tuned to your business today. The integration of research, MVP, product, marketing and sales makes or brakes. Front line staff know perfectly what sells. Now they should be equipped with what is possible in the context of the client’s context.
Do you want to be part of this journey?
Get in touch!
Let’s talk about possibilities for panels, booths and dedicated meetings. Contact me on kranenbu@xs4all.nl, +31638263945
Be there! The 2027 Wuxi Integrated Circuit Innovation & Development Conference, June 24–26, 2027
Wuxi is the gateway to the Chinese Chip industry.
It is the place where in 2009 the Chinese Premier Wen Jiabao popularized the Internet of Things (IoT) concept using the formula: Internet + Internet of Things = Wisdom of the Earth.
The 2027 Wuxi Integrated Circuit Innovation & Development Conference will draw on experience from previous editions, continuously mobilizing resources from national ministries, provincial competent authorities and national industry organizations. It will upgrade the dual-driven model of “Conference + Exhibition”, strengthen the International Semiconductor Equipment, Core Components & Materials (Wuxi) Exhibition. Focusing on equipment, materials, components, chips and end-user applications, it aims to build a benchmark professional exhibition for semiconductor equipment and materials in China.
Five major areas cover the full spectrum:
- WAFER FABRICATION EXHIBITION AREA
- PACKAGING AND TESTING EQUIPMENT EXHIBITION AREA
- CORE PARTS AND MATERIALS EXHIBITION AREA
- MEDIA AND HIGHER EDUCATION EXHIBITION AREA
- CHIP PRODUCTS AREA / CHIP DESIGN AND APPLICATIONS EXHIBITION AREA
Jointly organized by the Wuxi Municipal Government and the Jiangsu Provincial Department of Industry and Information Technology, the Integrated Circuit (Wuxi) Innovation and Development Conference—with strong support from the Provincial Party Committee, Provincial Government, and the Ministry of Industry and Information Technology—has become a high-level official industrial platform in Jiangsu’s integrated circuit sector. It serves as a key industry barometer for tracking domestic advancements in integrated circuit technology, industrial investment, and localization efforts.
Wuxi anchors a massive share of Jiangsu’s wafer manufacturing capacity and advanced packaging ecosystems. It accelerates local production lines, 2.5D/3D heterogeneous integration, power ICs, or silicon-based gallium nitride technologies.
But most of all it is one of the most tall in creative tech and cultural hubs from which to start your semicon journey in China.
Want to join?
Let’s talk about possibilities for panels, booths and dedicated meetings. Contact me on kranenbu@xs4all.nl, +31638263945
Kind regards, Rob
Be there! WITEX: Driving the Era of Physical AI, May 12-14, Messe Düsseldorf Exhibition Center, Germany
For Europe this is a crucial moment. Its mature industrial backbone, robust connectivity and cloud-edge continuum embraces AI naturally. Physical AI brings IoT, 6G, AI and robotics together in integrated solutions creating a hybrid world in which analogue, digital and virtual worlds strengthen each other to create human humanoid and machine humanoid interaction, and infrastructure applications such as self healing energy infrastructures, smart water pipes and roads that charge cars as they drive.
Physical AI is the paradigm shift that allows us to think creatively and in a big picture, but we start small, focussed on building ROI fast to create trust in the market and for investors, and ecosystems across fast cycles of research, sales, marketing, concept development, and production. Steve Jobs said that research should be done in the crucible of development and that is the success story.
WITEX connects breakthrough technologies with real-world industrial applications across Europe.. WITEX brings together 300+ exhibitors and 15,000+ professional visitors across an 11,000 sqm exhibition floor, creating one of Europe’s most focused platforms for Physical AI.
With 80%+ European attendees, 40%+ senior decision-makers, 3,000+ AI-powered business matchmaking opportunities, and five dedicated technology zones, WITEX delivers an efficient environment for networking, collaboration, and commercial success.
But most of all you can not simply afford to miss it. The internet is only 47 years old. We see that those who were early occupied 80% of the ROI and digital resources as well as defining future forward looking features.
This is another of those vital moments. If you are not connecting the 75% of missing machines, someone will do it for you. If you are not choosing your AI, AI will define you. Can you afford to not control your industrial infrastructure in a time when hardware becomes reprogrammable? As AI is sinking into what we used to call the real world, the field is wide open, but it won’t be for long. Get going!
Exhibition ROI is decided by who stands on the other side of the booth — and the #WITEX 2027 floor is built on measured numbers, not promises.
● 𝟭𝟱,𝟬𝟬𝟬+ professional visitors on site
● 𝟴𝟬%+ of them based in Europe
● 𝟰𝟬%+ direct decision-makers — procurement and transformation leads
● 𝟯,𝟬𝟬𝟬+ high-intent matches a year from proprietary #AIoT databases
Want to join?
Let’s talk about possibilities for panels, booths and dedicated meetings. Contact me on kranenbu@xs4all.nl, +31638263945
Kind regards,, Rob