Tangibles: How Software Turns Hardware into Platforms

Most connected products don’t fail because the technology breaks. They fail because the strategy does.
With a foreword by Sanjay Sarma — MIT professor of mechanical engineering and co-founder of the MIT Auto-ID Center, where the Electronic Product Code was developed.
A watch, a coffee maker, a tractor — the moment software lets a physical product keep learning after it ships, the business behind it changes. One-time sales become long relationships. Fixed feature sets become evolving systems. Margin defense becomes compounding advantage.
Yoel Frischoff calls these products tangibles, and this is the playbook for building them.
Drawing on 35 years in design, engineering, and product strategy, Tangibles walks the full life of a connected product — conceived, validated, launched, secured, regulated, monetized, and managed long after it reaches the customer.